Online shopping is about to undergo a revolution thanks to virtual assistants. This is what Google wants with the Wizard: it allows you to shop with your voice in the United States.
"Ok, Google, I want a Pixel 2". This simple phrase that you could say out loud also has visions of making it a materialized purchase . To break the barriers between artificial intelligence and the user, Google dispenses screens to allow the purchase of products online using only the voice.
Saying "Ok, Google" and expressing the desire to buy would open the possibility of receiving the product at home without having to type any kind of confirmation or banking information. Google has our card in the account, so verbal confirmation to make payment would suffice. And, since all voice commands are recorded, the order would remain as clear evidence of the intended purchase.
Ease of use and without losing the impulse to buy
One of the goals of any marketer, especially online, is to shorten the time and steps that occur between looking at the product in a store and end up paying for it. What is commonly called "impulse buying" is essential to increase sales numbers: since most products are not of basic use, we should not put too much effort or time to evaluate whether they are suitable or not for us.
Thanks to the new API that will include the great G in Google Assistant, you can use this wizard to manage your multimedia applications.
Allowing purchase with the Google Assistant not only makes the transaction simpler, but it also favors timing as we will not physically see the item or have time to evaluate your need during the payment or payment process. Target, a major US distribution chain, and Google made it clear: greater immediacy and a new way to sell through the Internet .
Target and Google Assistant allow purchase in the United States through voice interaction. The wizard will know what the user's usual products are and can recommend their purchase while offers suggestions based on them . Google Assistant will know the sizes that the user usually chooses for his products, so he will make the commissions without exceeding the quantities.
Google Assistant will know even more about our consumer habits
Google Assistant is one of the most promising platforms on Google, but its development still leaves us with a lot of questions on the air. Why is it worth it?
Purchases with the Google Assistant are eligible for Google Home and other devices that include the wizard, also on smartphones . It works with the "Google Express" service the company offers in the United States. A service that is now accompanied by the Target distribution chain.