With the arrival of Android 8.0 Oreo, again we have a commercial representation of a famous candy brand. When happened? What was the impact? What can Google do with it today? We do a review of the name choice on a commercial level.
Android 4.4 KitKat, the largest commercial movement of Android to date
At the end of 2013, we find that for many, the most important version of Android. Its numbering was 4.4, and its name, KitKat.
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It really was a very important version. Not only was it a revolution in performance and functionality, but also in the first large-scale commercial movement of Android.
All versions of Android have historically had a sweet name (Donut, Eclair, Honeycomb, Ice Cream Sandwich, Jelly Bean), which were also ordered alphabetically. He played the letter K, and the choice was KitKat.
What impact did it have?
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Although the name of a version of Android is a little more or less irrelevant, KitKat was a trademark of a commercial product and Google could not simply follow the name. Getting these types of licenses usually costs money and Google has spent months negotiating with Nestlé to get this deal.
According to official sources, Google did not end up paying to get the right brand, but Nestle had to get something in return . For the release of Android KitKat Android 4.4, both brands have been associated with a promotion never before on Android
There was no money involved, but both brands benefited.
Being the new Android KitKat mascot, they created a promotion where we could get a 2013 Nexus 7 and Google Play vouchers . What was the way to get them? Well, buying KitKats, of course. In the famous Nestlé pancakes, the official Android image appeared, indicating that within that chocolate we could find a prize.
This move came into effect? The truth is that on a personal level, I realized the difference, because during the promotion months I bought more KitKats than ever before (it was not difficult to win, since I rarely buy KitKat). Sales of KitKat appear to have increased significantly although less than expected by investors.
What moves can you make with Oreo today?
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Oreo is another very popular brand, with marketing campaigns, with private ads in which we urge you to open cookies, take the cream and wet them in the milk.
That Google Play coupons and tablet gifts worked in the past, does not mean they opt for the same strategy . Less considering that the Google product catalog is very different from what they had before.
The KitKat experience will serve Google to make a better promotion with Oreo.
Today, Chromecasts are widespread, and products like Google Home seem to be expanding internationally as well as mobile or smart high-end timepieces. In addition to the Google Play credit, the big G has the ability to promote any of its products in Oreo boxes (ignoring them, of course).
However, we are convinced that there will be a special edition of Oreo. If we look at the market, there are many variants of Oreo. Normal, thin, double cream or covered in chocolate. We were not surprised to see some cookies in the form of Android, or to start to appear figures of the new Android superhero of Oreo. We will know in the next few days.
Android 8.0 will eventually have a famous cookie name. This is Android 8.0 Oreo, the latest update of Google's mobile operating system